Ferrari

Ferrari

A LEGEND IN SEARCH OF
A NEW DIGITAL SHOWCASE

 
enjeu

BRIEF

TO DIGITISE
PASSION & EMOTIONS

To convey the passion, the dream and all the emotions surrounding the most mythical of automobile brands, via a distinctive experience reflecting everyone's imagination.

STRATEGY

LUXURY SPEAKS TO EVERYONE

luxe

01Pre-empting an exclusive luxury positioning, tailored to market expectations thanks to a unique creative response and a quality requirement throughout the user experience.

citation

« Few brands around the world can boast they do no advertising... Outside Formula 1, Ferrari's only exposure to the general public is via the web. This was a real challenge, to which we could only respond with passion... »

Nicolas ZIEGLER BIG YOUTH CONSULTANCY DIRECTOR
CAR ENTHUSIAST
concept

concept

A SAGA AND ITS HEROINES

A site dedicated to the legendary firm with the prancing stallion, in which each car is treated as a masterpiece in its own right, to allow visitors to each experience their own passion.

RESULTS

Ferrari GT

WORLDWIDE DIGITAL ECOSYSTEM
FOR FERRARI GT

Strategy, UX / UI, design and production. Multi-site back-office for global roll-out after the launch of the US international version.




A site at the intersection of all fans' dreams,
offering each user a bespoke experience.